Los Angeles-based Dreamscape Immersive says it closed a $30 million Series B financing round.
The location-based VR company was previously backed by 21st Century Fox and Warner Bros., among others. Those investors also participated in this round, which was led by AMC Entertainment. New investors include Nickelodeon, Majid Al Futtaim, VRSense Solutions Limited, and Image Nation Abu Dhabi.
The money is intended to help the company build more locations alongside securing quality content for its VR centers. Nickelodeon, for example, will produce an experience with Dreamscape. The company’s flagship location is expected to open next year at the Westfield Century City Mall in Los Angeles and AMC plans to work with Dreamscape to open up six more centers.
Dreamscape says it uses body-mapping tech developed by a Swiss research foundation. That’s an interesting piece of the efforts by Dreamscape because the absence of totally accurate full-body tracking is one of the things lacking from our last trip through The VOID. The VOID and IMAX are just a few of the companies looking to build VR arcades and attractions aiming to lure people into a new kind of entertainment experience with VR. If Dreamscape can deliver full-body tracking before the competition it might offer the startup an edge in rolling out VR attractions worldwide.