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HTC Vive Trademarks Vive Flow As It Teases New Announcement

HTC Vive Trademarks Vive Flow As It Teases New Announcement

HTC Vive is back at it with the announcement teases. The company is now hinting at a reveal next month in predictably cryptic ways.

The announcement takes place inside the Engage platform at 8am PT on October 14 and anyone can attend on VR platforms or flatscreen devices. HTC accompanied the news with an image (below) of… well we can’t quite tell what. It looks like a flask or Bluetooth speaker. Some have speculated it could be a case for some kind of foldable headset. There’s a little more to the story, though.

New HTC Vive Teases

The sign-up page includes the message ‘Go with the Flow’. After a little digging, we discovered the company registered a new trademark, ‘VIVE FLOW’ last month. Statements of Use for trademarks are intentionally wide in scope, but VIVE FLOW’s is almost identical to that of ‘VIVE FOCUS’, suggesting either a new headset or new controllers. The one difference is that whereas Focus’ only mentions “computer simulated reality”, Flow’s also mentions “augmented reality and mixed reality” too.

We’d take bets that the reveal is for something called ‘Vive Flow’, then. Vive China President Alvin Wang Graylin also teased the event will have “big news in a small package“.

HTC Vive Go-with-the-Flow

Now, fair warning, this next one is a big bit of speculation on our part. Taking a look at the event key art, there are two shapes at the bottom that do look just a little like lenses, or perhaps even the front of the Project Proton concepts HTC revealed at the beginning of last year.

HTC Proton

Proton was designed to be a lightweight headset powered either by a phone or onboard compute. Could that fit the message of something big in a small package? Or perhaps the company has something on the AR side to show?

But that’s just speculation. Let’s not get too ahead of ourselves just yet. HTC has already launched two VR headsets this year – the upgraded Vive Pro 2 for PC and the enterprise-focused Vive Focus 3 standalone headset. Though Pro 2 can be picked up by anyone, it’s still an expensive high-end device. Whatever the company announces next month — two weeks before the Facebook Connect conference — it’s likely to follow that high-end trend.

We’ll of course bring you the latest on the Vive announcement as soon as we can.

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